Masterbrain

Instructions

This section can either be an intro or simple overview of the product. It might start with a benefit a person might want or offer them a solution.

We can use this paragraph to load up on keywords like review, side effects, benefits, ingredients and to use the product name multiple times.

If you’re familiar with LSI, you will know that google favors content with a higher LSI density. So instead of repeating the words “user reviews” you might also use “customer experiences.”

Things you can mention are:

The claims people are making
A few of the ingredients
The name of the company
When it was released/a brief history of the product
What you will be covering

Example

Harmony by 1st Phorm is a supplement designed for women to help keep hormones in check – specifically, the ones that wreak all types of havoc during PMS.

Released recently in 2019, Harmony has since then has gotten a lot of attention from women who want to look good all year round…no matter what.

But does 1st Phorm’s new product put your harmones back in “harmony” and reduce or eliminate the adverse symptoms of PMS?

In this review, we’ll look at the ingredients that are supposed to do the trick, consider all the facts, and look at the other experiences women have had while taking Harmony.

Instructions

In this section we will research the ingredients to give the person reading this review exactly what’s in it so that they can reach an informed decision based on science.

Please avoid sounding too “technical” or scientific. These are bodybuilders and regular people who want to know what a product can GIVE them, and the benefits they could receive.

When researching each ingredient, consider:

Is it a proven ingredient based on scientific research?
Is there a generous enough dose?
What’s the overall blend of ingredients like? Do they pick ingredients that would work effectively together that are both sound and effective?
Go over the formulas and ingredients one by one, giving some bit of information along with each one. You can include studies, a benefit, side effect, or anything else worth mentioning.

To research ingredients, we access information produced by the National Library of Medicine and the National Institutes of Health, such as searches of MEDLINE/PubMed, databases that index medical research literature and ClinicalTrials.gov, the database of clinical research studies conducted at the National Institutes of Health and many other institutions worldwide.

We also rely on sites such as Google Scholar, WebMD, Wikipedia, Food and Drug Administration and Nutrition.gov. Feel free to download a detailed spreadsheet of many of the resources we reference in creating our reviews.

Scientific studies on weight-loss and other health supplements follow a hierarchy in terms of the evidence and quality they provide. As a result, in our ingredient research we look for the “Gold Standard” of studies, which is the randomized, double-blind, placebo-controlled (RDBPC) study on human beings that ultimately supports the product claims made by a company. Needless to say, the more RDBPC studies support an ingredient, the better.

Example

Yerba Mate – Antioxidant that’s thought to be stronger than green tea. (Journal of Agricultural and Food Chemistry)

Guarana– Stimulant source of caffeine.

Trimethylxanthine – Scientific name for caffeine.

Damiana – Traditionally used to fight depression and erectile dysfunction, but research doesn’t support either use. (Michigan Medicine: University of Michigan)

Green Tea – Natural growth packed with EGCG, antioxidants, and a plethora of health benefits. According to WebMD, “It’s the healthiest thing I can think of to drink,” says Christopher Ochner, PhD. He’s a research scientist in nutrition at the Icahn School of Medicine at Mount Sinai Hospital.”

Kola Seed – Research shows kola nut may help with boosting energy and metabolism, improve circulation and digestion, and work as an antibacterial. (Journal of Biosciences and Medicines)

Schizonepeta – “Schizonepeta Tenuifolia is a herb that is commonly called Japanese Catnip of Jing Jie and is a traditional asian remedy (Chinese, Korean, and Japanese) for the common cold, headcolds, and allergic skin eruptions,” shares Examine.com.

Instructions

In this section, we are going to cover every possible thing regarding side effects.

We want to list several potential side effects, what to do about them, and why it’s happening or what is causing it.

People want to know…can I take this product?

In this section, it’s also fair to include things like special warnings for certain people, disclaimers, or anything else like that. When doing your research on the ingredients, you can simply take note of the side effects you notice for each one.

Instead of focusing on the specific product formula, we look closely at the specific product ingredients – and amounts of each ingredient – to determine possible side effects. The most common or important will be listed here. You can mention what to keep in mind, how to deal with and manage the side effects you experience, or what may causing them.

Here’s a brief summary of what you can add to this section:

Common side effects and what causes them

What the side effect might feel like

Special cautions or disclaimers

How to manage and deal with them

Suggestions and recommendations

Here’s another brief summary of what you can add from this example:

Quotes from others: you can find reviews, comments, or posts on the internet talking about a product and quote them on the side effects.

Quotes from yourself: literally just quote yourself. Once you find out about a side effect, just add your opinion in the form of a quote (“I personally can deal with a small side effect like this to gain such huge benefits,” says one of our lead reviewers.)

Example

Like other supplements, Harmony can have adverse side effects if not taken correctly. This product is not for use by women under 18 years of age. Avoid this if you are pregnant or breastfeeding.

Calcium D-glucarate, Maca (root), and KSM 66® Ashwagandha Root Extract make up the bulk of Harmony, so we’ll be focusing on these ingredients.

CDG can interact with alcohol and some medications that act on the liver. Alcohol might decrease the effectiveness of calcium D-glucarate. Taking calcium-D glucarate along with medications changed by the liver, such as acetaminophen (e.g., Tylenol), might also reduce the effectiveness of these medications.

Example

Here we want to add the product benefits. It could be in the form of a paragraph, or bulleted. If we are recommending the product, here is our chance to sell it and tell them why they should use this product, or what is being claimed.

Example

PMS is no joke, and supplements like Harmony are being manufactured daily to help fight effects like sluggishness, emotional mood swings, and the out of control food cravings that can occur.

Harmony also promises to reduce the symptoms of hormonal imbalance such as fatigue, acne, weight gain, infertility, low sex drive, etc.

If you are always tired, sleep-deprived, and anxious, or if you have insatiable food cravings, acne breakouts, or even low sex drive, this supplement can help keep you sane when you need it most.

Also, aside from helping eliminate the adverse effects of PMS, a lot of women have reported seeing improvements in skin, sleep, and higher energy levels throughout the day.

Instructions

We can start off each paragraph with a brief intro about product reviews, and you’ll see in our example that the content includes words like opinions, reviews, overview, raves, etc. These are other names for the word review and google recognizes those as LSI keywords.

Aside from the title that says ZANTREX BLACK REVIEWS, this block of text starting off our review section contains lots of keywords including Feedback, reviews, opinions, and reviews.

This is a valuable area where we can have this article rank for:

{{form.Product_reviewed:}} review

You’ll also notice that in this example above, the following was used to start off this section:

Talks about the importance of reviews, feedback and opinions, and mentions the product name.
Uses the word reviews 2x, the word opinions, and the word feedback. Notice again this trending using LSI.
Since we are aiming to rank for the product name and the word reviews, it only makes sense that in this section we generate some relevant content to help us achieve this goal.

Example

Next to the formula, which we now know is extremely stimulant-heavy, the second most important factor in determining whether or not Zantrex Black is any good is what kind of <u>feedback</u> it gets from actual customers.

Since Zantrex Black is sold at Amazon.com, there are dozens of <u>reviews</u> to look at, and the <u>opinions</u> are widely varied.

There are almost as many 1 star <u>reviews</u> as there are 5-star ones.

Instructions

In this section, we will discover reviews from other customers which we will be able to include within our own review. Notice how we are giving the reader exactly what they want.

When including reviews, it’s safe to say you can use the experiences and reviews of other people. We are, in a sense, curating content about this product and gathering a general opinion based on what we’re able to find.

Here are some ways to include reviews of any product that you can include in your article…

1. Screenshots.

Instead of copy and paste, why not screenshot some reviews? You can go to literally any website that has the product reviews that you are looking for, and take a screenshot of them. This works for 3 major reasons:

Google LOVES media content! If you have pictures in your reviews, and makes google think that this content is media rich…and it actually is.
The photos can be SEO optimized. We can name the photos words like hydroxycutreviews.jpg, and even give it similar alt and title tags. This means that not only is the content SEO optimized, but so are pictures.
It minimizes the amount of on page duplicate content. Copy and pasting reviews still works, especially if you are only using one or two quotes. Overly done, however, can start to make too much of the content similar to other sites. Using a mixture of screenshots and quotes however, we can essentially still copy other reviews but in the form of a picture.
It’s just another tool that we have at our disposal. You can find Chrome Extensions that will allow you to take screenshots of any website you’re on.

2. Youtube. This is an easy one. Embedding Youtube videos is a super simple way to include additional reviews.

You can do this using the Content Egg plugin. Here is a screenshot of an example below:

3. Other Social Media: Facebook, Instagram & Twitter

And the good news is…all of those sites allow us to embed their content! From tweets, to facebook and Instagram posts, there is an embed functionality for it that we can include.

Between those 3 sites, you should be able to find at least 1 or 2 posts about the product that are actually valuable. Things like “I’m thinking about buying the product” may not be the best things to include. But “XYZ Product Got Me ZERO Results” might be a post or tweet you’d want to embed. Sometimes, products are extremely new or rare, and it will not be easy to find information on social media just yet.

That’s okay. That’s why there we have all previous methods to this as well as more after this. Our philosophy is…SOMEbody SOMEwhere posted SOMEthing online about it. If it’s not on social media, it’s in a forum or on somebody’s blog on the internet. Our job is to find it.

That’s why THIS METHOD, although a great method to use, may only work on more popular products, so don’t stress if you cannot find any.

The key to a toned and healthy body my
@Shredz Fat Burner and outdoor cardio #DollyCastro #Shredz… http://t.co/tcZTr7zVIx
— dolly castro (@Missdollycastro) March 3, 2015

Example

Additional Methods

Do you have any before and after photos you can include? A simple google search will be able to pull up anything if there are some out there. People like to see something visual, so photos that show the results instead of talk about them are always a powerful component that you can add.

Quotes & Paraphrasing

If you find a long, thorough review, you can simply take that review and make it ours by rewording it or paraphrasing what they said.

You can also just quote other reviews by looking online and using blockquotes. You can even quote yourself.

Although copy & paste is not the ideal method to use, we have product reviews that have used this strategy, and some continue to rank to this day. So…it works.

Instructions

You will notice in the example below that he mentions the 30+ reviews on his site are the same ones he found on Amazon! This tells me this he is either taking those reviews directly from Amazon or rewriting them completely.

The final part of this section, after several reviews are included in this article briefly summarize the reviews he found, and gave a general idea of what people were saying. He included 30 reviews, do but you expect the reader to read all 30? Instead, we can save them time by summarizing what people were saying, to be able to lean in either a positive or negative direction based on the feedback.

Of course, this gives us the ability to elaborate a little bit more, and again mention some of the reviews several times, allowing us to include the word reviews or any other important keyword again.

Example

As mentioned earlier, we have read over 40 reviews, and the vast majority reflect those on Amazon.

Something important to make note of in the reviews is that even people that like Zantrex Black mention the side effects.

It’s mainly a matter of degree of tolerability that determines whether or not the reviews are good or bad.

There seems to be little question that Zantrex Black can increase your energy, and that’s the primary benefit users talk about.

But for some, the side effects are too much.

Instructions

In this last and final section, this is where you will give a final review, sum up everything that was written.

The review will be leaning at this time in one of two ways. Either you will give it a POSITIVE review or a NEGATIVE review.

You can basically summarize all of the research you did, and then decide if you want to go in a positive or negative direction. Sometimes, if you read so many reviews saying it doesn’t work, then you can pretty much conclude with that yourself.

If the review is positive, we will sell and promote the product as well as add a call to action. If the review is negative, we will recommend a better product instead.

Use the AIRTABLE LINK to find what products we recommend depending on the category.

Example

Based on what we’ve seen, Harmony is a product that contains all the right ingredients, and each one has been picked to combat the effects of PMS.

1st Phorm seems to put together top-notch products and has a proven track record of high-quality supplements, so I’m sure this product won’t be any different.

There are 100s of other supplements like Harmony on Amazon.com, such as Happy Health Hippy, each ranging from $20-$50, with this one being on the higher end at $49.99.

But you get what you pay for. And the team at Suppreviewers give Harmony a 4.5-star recommendation.

We don’t think you can go wrong using anything by 1st Phorm.